BLACKINK DESIGN AGENCY - BLOG WRITING:
AGENCY: BLACKINK DESIGN AGENCY
ROLE: BLOG WRITER
TASKS HANDLED:
BLOG WRITING
EDITING & PROOFREADING
BLACKINK DESIGN AGENCY is a branding agency in Beirut, Lebanon. As a copywriter on the BLACKINK team, one of my numerous tasks are blog writing for the company blog. Below you can find the articles that I had written that helps educate people on the aspects of branding, storytelling, and marketing.
NEW YEAR, NEW GENERATION
Just when we thought we grasped the secrets of marketing to Millennials, a new generation is crashing into the consumer marketplace. As a matter of fact, Generation Z are becoming far more diverse…
YOUR BRAND = YOUR STORY / HOW STORYTELLING LEADS TO BRAND SUCCESS
Stories bond us as they get passed down from one generation to the next, acting as vehicles for our values, beliefs and culture. For as long as there have been humans, there has been storytelling, a fundamental way to connect with each other, as…
FOOD AS CULTURE: BUILDING A BRAND EXPERIENCE IN THE F&B INDUSTRY
Branding a food business has nothing to do with logos and graphics – it’s all about building a unique culture that caters to a distinctive community by appealing to their desires and lifestyle. F&B branding comes down to the customer’s experience, from the moment they…