U ENERGY GYM - DOUBTERS WELCOME:
AGENCY: REPUBLIQUE BEIRUT
ROLE: COPYWRITER - SOCIAL MEDIA MANAGER
TASKS HANDLED:
ADVERTISING CONCEPT (PART OF THE TEAM)
CAMPAIGN COPYWRITING
WEBSITE COPYWRITING
SOCIAL MEDIA MANAGEMENT: POSTING - SCHEDULING - DIGITAL COPYWRITING - AD BOOSTING
U ENERGY GYM is a high-end gym with several branches around the entire country of Lebanon. The Doubters Welcome Campaign was created to encourage a new target audience who have always “doubted” subscribing to a gym. With the slogan “Doubters Welcome” the campaign was branched out to “Food Lovers Welcome” - “Workaholics Welcome” - “Fashionistas Welcome” - “Mothers Welcome” to show the audience that you can work on your own time without giving up the things you love. The gym does not need to be tedious, instead, with U Energy Gym, you could have the perfect balanced schedule according to your own time.
