JANA - SAJ & MEZZE FROM LEBANON:

• AGENCY: BLACKINK DESIGN AGENCY

  1. ROLE: COPYWRITER + PROJECT MANAGER

  2. TASKS HANDLED:

     • SLOGAN COPYWRITING ON PACKAGING MATERIALS

     • COPYWRITING OF BRAND SLOGAN

     • PRODUCT COPYWRITING

     • CONTACT POINT BETWEEN CLIENT & DESIGN TEAM

     • ORGANIZING AND ASSIGNING DESIGN TASKS TO THE TEAM

JANA has a mission to spread authentic Mediterranean cuisine around the world. Their products are organically grown in the mountains of Lebanon. The brand uses their own grown products to create homestyle saj* on the go. The importance of this concept was to create copywriting that exudes that “homey” feel to the audience while boasting the organic side of the products.

*Saj is a mediterranean wrap made with pita bread and an assortment of topics from cheese to thyme.