THE DAILY DIGEST
AGENCY: BLACKINK DESIGN AGENCY
ROLE: BRAND COPYWRITER + PROJECT MANAGEMENT
TASKS HANDLED:
BRAND NAME CREATION
PROJECT MANAGER
POINT OF CONTACT BETWEEN CLIENT AND DESIGN TEAM
THE DAILY DIGEST approached our team for a total rebranding opportunity of their organic, low-calorie rice cakes. The task at hand was to rename and redesign the packaging of the product. My role in this project involved coming up with a new name for the brand and act as a Project Manager that is the point of contact between the client and the design team.
