WHO IS JTB?
THE JORDAN TOURISM BOARD IS AN ORGANIZATION IN JORDAN TASKED WITH BRINGING THE COUNTRY’S TOURISM SECTOR TO LIFE BY INVITING TOURISTS AROUND THE WORLD TO VISIT THE COUNTRY.
agency & role
MEMAC OGILVY
MAIN CONCEPT: MERIAM SHANTI & WATHEQ SAFFINI COPYWRITING: CECILE AL HILOU & SAMI ABOU FAKHR STORYBOARD AND STORYLINE: SAMI ABOU FAKHR
the idea
THE TERM معزب OR M’AZEB IS AN ARABIC TERM THAT MEANS “A GENEROUS HOST”. THE CONCEPT AND STORYLINE OF THIS CAMPAIGN WERE USED TO PORTRAY JORDAN AND ITS PEOPLE AS A HOSPITABLE AND GENEROUS HOST, WELCOMING THE WORLD TO ITS HOME.