WHO IS JTB?

THE JORDAN TOURISM BOARD IS AN ORGANIZATION IN JORDAN TASKED WITH BRINGING THE COUNTRY’S TOURISM SECTOR TO LIFE BY INVITING TOURISTS AROUND THE WORLD TO VISIT THE COUNTRY.

agency & role

MEMAC OGILVY

MAIN CONCEPT: MERIAM SHANTI & WATHEQ SAFFINI COPYWRITING: CECILE AL HILOU & SAMI ABOU FAKHR STORYBOARD AND STORYLINE: SAMI ABOU FAKHR

the idea

THE TERM معزب OR M’AZEB IS AN ARABIC TERM THAT MEANS “A GENEROUS HOST”. THE CONCEPT AND STORYLINE OF THIS CAMPAIGN WERE USED TO PORTRAY JORDAN AND ITS PEOPLE AS A HOSPITABLE AND GENEROUS HOST, WELCOMING THE WORLD TO ITS HOME.

THE CAMPAIGN TAGLINE

الاردن المعزب

JORDAN, THE GENEROUS HOST

THE ADVERTISING CAMPAIGN

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CONES & RODS