WHO IS CONES & RODS?
AN UP-AND-COMING EYEWEAR BRAND FOCUSING ON SUSTAINABILITY AND BRINGING A NEW CONCEPT OF HIGH-FASHION TO THE KINDDOM OF SAUDI ARABIA.
agency & role
BLACKINK - COPYWRITER & CONCEPT CREATION
the idea
CONES & RODS WAS LOOKING FOR A WAY TO ENTER THE MARKET BY PORTRAYING A HIGH-FASION ATTITUDE BUT STILL SHOWING THE WORLD THAT THEY CARE ABOUT THE ENVIRONMENT AND THE FUTURE.
THE CAMPAIGN TAGLINE
an eye for a new vision
THE ADVERTISING CAMPAIGN
THE TAGLINE WAS CREATED SO THE BRAND CAN ADAPT IT TO ALL THEIR COMMUNICATIONS AND PLAY AROUND WITH THE SECOND PART OF THE TAGLINE.
THE SUNGLASS CONCEPT
CONES & RODS HAD 5 SIGNATURE GLASSES. WE GAVE EACH ONE AN IDENTITY AND A NAME THAT GOES BACK TO A FAMOUS, INFLUENTIAL FIGURE IN THE ARAB WORLD.
