WHO IS beit kanz?

the idea

BEIT KANZ IS A CONCEPT CAFE STARTED BY THE NON-PROFIT ORGANIZATION BEIT AL BARAKA TO RAISE FUNDS TO HELP RURAL WOMEN AROUND LEBANON START BUSINESSES, LEARN NEW SKILLS, ETC.

THE IDEA OF BEIT KANZ IS TO REVIVE OLD LEBANESE RECIPES AND BRING BACK OUR HERITAGE. WITH THE BRANDING COPYWRITING, I TOOK THIS CONCEPT AND TRANSFORMED IT INTO COPY THAT CAN BE USED IN VARIOUS PARTS OF THE BRANDING COLLATERAL.

agency & role

BRANDMINT - COPYWRITER

THE COPYWRITING CONCEPT

THE STORY OF HOME

THE MAIN BRAND MESSAGES

THE MESSAGING FORMULA

WITH THE MESSAGING FOR BEIT KANZ, THE COPYWRITING WAS GIVEN THE TASK ON BRINGING AUTHENTICITY AND HERITAGE TO THE MESSAGES. THUS, A FORMULA WAS CREATED THAT RESEMBLES A TALE BEING TOLD.

REVIVING FORGOTTEN RECIPES

WITH A BOOK OF MEMORIES

AND A SPRINKLE OF THE PAST

THE MENU

THE BILL HOLDER

THE PACKAGING

THE COASTERS

THE POSTCARDS

THE POSTCARDS

THE ENTRANCE

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