WHO IS beit kanz?
the idea
BEIT KANZ IS A CONCEPT CAFE STARTED BY THE NON-PROFIT ORGANIZATION BEIT AL BARAKA TO RAISE FUNDS TO HELP RURAL WOMEN AROUND LEBANON START BUSINESSES, LEARN NEW SKILLS, ETC.
THE IDEA OF BEIT KANZ IS TO REVIVE OLD LEBANESE RECIPES AND BRING BACK OUR HERITAGE. WITH THE BRANDING COPYWRITING, I TOOK THIS CONCEPT AND TRANSFORMED IT INTO COPY THAT CAN BE USED IN VARIOUS PARTS OF THE BRANDING COLLATERAL.
agency & role
BRANDMINT - COPYWRITER
THE COPYWRITING CONCEPT
THE STORY OF HOME
THE MAIN BRAND MESSAGES
THE MESSAGING FORMULA
WITH THE MESSAGING FOR BEIT KANZ, THE COPYWRITING WAS GIVEN THE TASK ON BRINGING AUTHENTICITY AND HERITAGE TO THE MESSAGES. THUS, A FORMULA WAS CREATED THAT RESEMBLES A TALE BEING TOLD.
REVIVING FORGOTTEN RECIPES
WITH A BOOK OF MEMORIES
AND A SPRINKLE OF THE PAST
THE MENU
THE BILL HOLDER
THE PACKAGING
THE COASTERS
THE POSTCARDS
THE POSTCARDS
THE ENTRANCE