KULT STREETWEAR: BRANDING
AGENCY: BLACKINK DESIGN AGENCY
ROLE: BRAND COPYWRITER + PROJECT MANAGER
TASKS HANDLED:
BRAND NAME CREATION
COPYWRITING
POINT OF CONTACT BETWEEN CLIENT AND DESIGN TEAM
KULT is a new up-and-coming streetwear, athleisure brand that started in Beirut, Lebanon but is expanding to countries in the Middle East. As a team, we were tasked with a full branding concept from A to Z which included name creation, logo design, and a branding concept. My role in this project involved creating the brand name and concept and creating slogans that suited the brand for instore design.