BLACKINK - COPYWRITER & CONCEPT CREATION
WHAT IS THE JEZZINE REGION?
THE JEZZINE REGION IS A NATURE-FILLED AREA IN THE SOUTH OF LEBANON IN THE MIDDLE EAST THAT WAS LOOKING TO INCREASE THE TOURISM INTO THEIR REGION.
AGENCY & ROLE
THE IDEA
THE MUNICIPALITY OF THE JEZZINE REGION NEEDED A REBRAND AND AN AWARENESS CAMPAIGN. THE IDEA HERE WAS TO REITERATE AND REVIVE THE CONCEPT OF JEZZINE’S NATURE AND THE CENTURIES OF HISTORY BEHIND IT.
THE CAMPAIGN SLOGAN
IT’S IN OUR NATURE
THE ADVERTISING CAMPAIGN
THE TAGLINE HERE WAS USED AS A DOUBLE ENTENDRE TO PERFECTLY DESCRIBE THE AUTHENTICITY AND NATURAL SIDE OF THE JEZZINE REGION.
THE TVC
BY TAKING THE IDEA OF IT’S IN OUR NATURE AND APPLYING IT TO THE SCRIPT, THE COPYWRITING WAS ABLE TO GIVE THE BRAND A NEW VOICE.
WEBSITE COPYWRITING
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