WHO IS lab7?

LAB 7 IS AN INNOVATION INITIATIVE THAT HELPS ENTREPRENEURS AND PIONEERS TAKE THEIR IDEAS FROM START TO FINISH WITH STATE-OF-THE-ART FACILITIES AND FULL SUPPORT.

agency & role

MEMAC OGILVY

CONCEPT - COPYWRITING - MIDJOURNEY IMAGE GENERATION

the idea

THE IDEA IN THIS CAMPAIGN WAS “THE JOURNEY OF AN IDEA” FROM CREATION TO EXECUTION. LAB 7 IS KEEN ON GETTING THE BEST IDEA OUT THERE AND HELPING ENTREPRENEURS MAKE IT WORK. THAT’S WHY WE’RE HERE, LOOKING FOR THE BEST IDEA.

NOTE: THIS CAMPAIGN WAS A PITCH CONCEPT SUBMITTED TO THE CLIENT. THE PITCH WON THE CLIENT, BUT THE CAMPAIGN WAS NOT PUBLISHED.

THE CAMPAIGN TAGLINE

WE’RE BIG ON IDEAS

THE IDEA OF THIS SLOGAN IS A PLAY ON WORDS WITH THE WORD BIG. WE ARE LOOKING FOR BIG IDEAS TO TAKE FURTHER AND WE ARE “ALL FOR” THOSE BIG IDEAS.

THE MANIFESTO

THE MAIN VISUALS

EXTRA VISUALS

CONSIDERATION videos

CONVERSION visuals

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LOTTO JORDAN FOR CHARITY

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THE JEZZINE REGION: TOURISM