WHO IS lotto?
LOTTO JORDAN FOR CHARITY IS THE FIRST LOTTERY TO BE RELEASED IN JORDAN THAT PROVIDES CRASH PRIZES WHEN YOU MATCH 6 NUMBERS ON THE TICKET.
agency & role
MEMAC OGILVY
CONCEPT AND STORYBOARDING
MAIN CONCEPT AND SLOGAN: CECILE AL HELOU
the idea
IN THIS CAMPAIGN, THE IDEA WAS TO SHOW THE JUXTAPOSITION OR THE DIFFERENCE BETWEEN LIFE BEFORE THE LOTTO AND LIFE AFTER THE LOTTO WITH OUR MINDS ALWAYS THINKING “WHAT IF”.
THE CAMPAIGN TAGLINE
ما في لو في لوتو NO WHAT IFS…JUST LOTTO
